Public Image vs. Public Relations: Public image is how the world perceives your club and Rotary, while Public Relations (PR) focuses on building relationships with stakeholders to promote that image.
Articles this week include examples of what some clubs are doing to promote their image and forming good relationships with members of their communities.
Additionally, The Rotary Learning Center offers free, interactive online courses to help members build a positive public image, develop branding skills, and utilize social media effectively. Key topics include using the "People of Action" theme, mastering the Rotary Brand Center, and creating local media strategies. Accessible via My Rotary, it provides training for public image chairs to increase club visibility.
Key Components & Courses
- Rotary Brand Center: Provides tools to create logos, brochures, and find images that reflect the "People of Action" campaign.
- Learning Center Courses:
- The Rotary Brand: Teaches consistent, recognizable brand usage.
- Our Logo: Representing Rotary: Focuses on correct logo usage.
- Building a Social Media Plan: Strategies for Facebook, Instagram, and other platforms.
- Public Relations Strategies: Guides on writing press releases and connecting with local media.
- Public Image Roles: Training for Club Public Image Chairs (CPICs) to manage, promote, and enhance the club's image.
Accessing Resources
- Where to find it: Log in at rotary.org/learn.
- Availability: Courses are available to all members, and some are available to the public.
- Support: District Public Image Coordinators (DPICs) can help navigate these tools.